Successful Business – Defined

February 17, 2015 at 1:22 pm 1 comment

A successful business


clear benefits to a defined group of eager people easily and profitably


gives a Clear Benefit

to a Defined Group

of Eager People




You get to define what a successful business is. Does your business feed you? Financially, yes, but creatively and energetically? Are you proud of your business? Does your business help you in living your Good Life?

Clear Benefit – People have a problem they want fixed and you have a solution. They know what to expect and they are not disappointed, in fact, they are delighted.

Defined Group – These are people you know and love. You have an affinity with them. You feel for them and you know their pains and their joys. Most importantly, you know who they are.

Eager People – They need and/or want what you offer. Further, they are motivated to make the changes that your solution offers.

Easily – This means working from your strengths and with the help and support you need. This isn’t supposed to be hard. It is the things that you do easily that others need the most.

Profitably – Your profit should be more than you need so you have capacity to grow, give more and focus on what’s important. If it isn’t yet, keep adding value and increasing the price until it is.

The Business Owners Success Club is a community of business owners working together to make all of our off-line businesses successful. Would you like to connect with other like-minded business owners from around the world to share stories, inspiration and examples of how you can make your business better?


Entry filed under: 1. Know Where You Are Going, 2. Develop Strong Teams, 3. Do It. Tags: , , .

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The Three Success Factors

I have worked closely with 100’s of business owners and I have seen too many struggle. I have seen what works and what doesn't.

It takes 3 things to succeed:
1. Hard work - and I know you do that already.
2. Knowledge - domain knowledge: you've got that and continue to learn; and business knowledge: this is where everyone focuses and it's easy to find
3. Mindset - This is the killer app. This is what makes or breaks small business owners.

We work on Mindset here at the Business Owners Success Club: how you think about yourself and your business.

When you focus on a business that gives you what you need to live a Good Life and gives others what they need to solve a problem, everything else falls into place and you have a successful business.

Using that as a framework we work on one aspect of business every month. February is "Your Place in Your Community" month.

In March we will open the doors to our online community. Stay Tuned.

Sign up here to play along.


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