Are you Proud of Your Brand?

April 19, 2011 at 10:08 am 1 comment

It’s election time, here in Canada and the interest groups are out.  As I was walking to my office, I met a group of Pro-Lifers coming the other way.

Now I’m a feminist and I believe that a woman should have reproductive choice, but I believe that abortion should be the strategy of last choice and not used as birth control.  There are many more things we can be doing to help women have this power and choice.

This to say, I feel an affinity with the Pro-Life movement.  So, as one does in a small Town, I lifted my head with a smile and a jaunty ‘good morning’ at the ready.

Not a single one of them looked me in the eye.  Here they were wearing their cause and they weren’t prepared to meet my look.  Let me remind you, this is a small Town, we say hi to each other on the street.  It was very noticeable that they didn’t.

It got me thinking about how we feel about our brands.  Are we proud of them?  Do we ‘own’ them, deep down inside?  Do we live, comfortably with them?

If you can’t hold your head high and look people in the eye when you are wearing your brand, maybe you better find out why.

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Entry filed under: 3. Do It. Tags: , , , , .

Minimum Standard is Not a Brand April Reading

1 Comment Add your own

  • 1. Joshua  |  April 22, 2011 at 4:13 pm

    Lovely story (and good question). With my website, I seem to have an easier time talking about it to people online. In person, I hesitate and shrug it off. Most if it is being afraid of how people will respond. Thanks for reminding and encouraging me to be more brave.

    Reply

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The Three Success Factors

I have worked closely with 100’s of business owners and I have seen too many struggle. I have seen what works and what doesn't.

It takes 3 things to succeed:
1. Hard work - and I know you do that already.
2. Knowledge - domain knowledge: you've got that and continue to learn; and business knowledge: this is where everyone focuses and it's easy to find
3. Mindset - This is the killer app. This is what makes or breaks small business owners.

We work on Mindset here at the Business Owners Success Club: how you think about yourself and your business.

When you focus on a business that gives you what you need to live a Good Life and gives others what they need to solve a problem, everything else falls into place and you have a successful business.

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