How Can You Help Your Customers?

January 6, 2011 at 8:35 pm Leave a comment

I could talk about fulfilling your clients obvious needs by providing the products or services you offer.  I could talk about going a little deeper and talk about how you can make your client’s life easier and help them fulfill the needs of people in their lives.  That’s what I thought I was going to talk about.  But I came across a blog post this morning that made a bunch of things I’ve been thinking about all fall into place.

Here’s the post I’m digging his posts as he writes about the marketing lessons we can take from rock stars.  This post is about Eminem and how he changed to fit the new environment of transparency and community.  Steve quotes Roy Williams of Monday Morning Memos (I read these every Monday morning) talking about a 40 year cycle of self and civic focus.

People are interested in more than just getting their personal needs taken care of: witness the proliferation of businesses making cause offerings.

What people really need is to be respected, to feel validated, to feel a part of something bigger.  They don’t want to buy your stuff, they want to join your movement.  Simon Sinek does a great job of explaining how that works and he presents some examples in his TED talk.

Here is a worksheet to help you. Worksheet 1.1.3

Can you explain your ‘why’?  Do you tell others?  What is your why?


Entry filed under: 1. Know Where You Are Going. Tags: , , , , , , , .

What Do Your Customers Need? The World Needs You to Be a Bigger and Better Person

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The Three Success Factors

I have worked closely with 100’s of business owners and I have seen too many struggle. I have seen what works and what doesn't.

It takes 3 things to succeed:
1. Hard work - and I know you do that already.
2. Knowledge - domain knowledge: you've got that and continue to learn; and business knowledge: this is where everyone focuses and it's easy to find
3. Mindset - This is the killer app. This is what makes or breaks small business owners.

We work on Mindset here at the Business Owners Success Club: how you think about yourself and your business.

When you focus on a business that gives you what you need to live a Good Life and gives others what they need to solve a problem, everything else falls into place and you have a successful business.

Using that as a framework we work on one aspect of business every month. February is "Your Place in Your Community" month.

In March we will open the doors to our online community. Stay Tuned.

Sign up here to play along.


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