Who Are Your Best Customers?

December 9, 2010 at 1:45 pm Leave a comment

Happy custom

Originally uploaded by One Planet Living in Sutton

Who do you think of that makes you smile? Which appointments and meetings are the highlights of your day? Who pops into your mind when you are thinking about new services and projects to try?

These are your best customers; the ones who listen to you, respect your opinion, feel good enough about you to disagree, appreciate you and pay you gladly. I know this sounds one sided and you know it’s not. These qualities are the manifestations of a great relationship built on mutual respect and admiration.

How did you meet? How did you build that relationship? How can you shift your business so you are working with more people like them? Can you? Is there a limit in terms of your time to the number of these relationships you can maintain?

What if you spent most of your time only with people like this? How would your business and therefore your life be better? How would that feel? This is the way business and life should be. Be clear about who you like to work with and let people know.

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The Three Success Factors

I have worked closely with 100’s of business owners and I have seen too many struggle. I have seen what works and what doesn't.

It takes 3 things to succeed:
1. Hard work - and I know you do that already.
2. Knowledge - domain knowledge: you've got that and continue to learn; and business knowledge: this is where everyone focuses and it's easy to find
3. Mindset - This is the killer app. This is what makes or breaks small business owners.

We work on Mindset here at the Business Owners Success Club: how you think about yourself and your business.

When you focus on a business that gives you what you need to live a Good Life and gives others what they need to solve a problem, everything else falls into place and you have a successful business.

Using that as a framework we work on one aspect of business every month. February is "Your Place in Your Community" month.

In March we will open the doors to our online community. Stay Tuned.

Sign up here to play along.


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Here’s the short and sweet version

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