Book Report The Culture Code By Clotaire Rapaille

June 17, 2010 at 1:18 pm 1 comment

2005 PT Cruiser

Originally uploaded by justephens

Dr Rapaille has developed a technique of questioning that delves deep into the feelings we have about different topics. His clients are typically large brands looking for the essential message to use when developing products and marketing.

His work with Chrysler led him to the code word for cars in the USA to be IDENTITY (his caps). This led to the design of the PT Cruiser, one of the most successful new car launches. When the executives of Daimler, the new owners of Chrysler saw the car in production, they were appalled because the code for car in Germany is ENGINEERING. The PT Cruiser is not known for it’s engineering.

Code words are culture specific. The code for Canada for Canadians is TO KEEP. We are concerned with everything from keeping the heat in to keeping our culture intact. French code for France is IDEA. The American code for the States is DREAM. Our code seems pretty prosaic beside dreaming and valuing ideas.

What about money? The American culture code for money (commissioned by JP Morgan and Citibank) is PROOF. Money is mostly new in the States and is a way to keep score. There is a very strong connection between money and work. Good money is earned. If it’s not earned, it’s not real.

In other places in the world, if one were to make enough money, one would retire and enjoy it.

How much would you have to have to stop working?

Entry filed under: 1. Know Where You Are Going, Book Report. Tags: , , , .

What to do with it? Caution – Rat Race!

1 Comment Add your own

  • 1. basement bar ideas  |  May 23, 2013 at 9:37 am

    There is definately a great deal to find out about this issue.

    I really like all the points you’ve made.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed

The Three Success Factors

I have worked closely with 100’s of business owners and I have seen too many struggle. I have seen what works and what doesn't.

It takes 3 things to succeed:
1. Hard work - and I know you do that already.
2. Knowledge - domain knowledge: you've got that and continue to learn; and business knowledge: this is where everyone focuses and it's easy to find
3. Mindset - This is the killer app. This is what makes or breaks small business owners.

We work on Mindset here at the Business Owners Success Club: how you think about yourself and your business.

When you focus on a business that gives you what you need to live a Good Life and gives others what they need to solve a problem, everything else falls into place and you have a successful business.

Using that as a framework we work on one aspect of business every month. February is "Your Place in Your Community" month.

In March we will open the doors to our online community. Stay Tuned.

Sign up here to play along.


Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Here’s the short and sweet version

Here’s what others liked

%d bloggers like this: