Purple Cow

April 29, 2010 at 9:41 am Leave a comment

Shiny happy purple cow

Originally uploaded by heiwa4126

A purple cow?  Now that’s something to remark about.

Being a me-too business gives you me-too results.  In “Purple Cow”, Seth Godin gives us many examples of purple cow companies.  The J. Peterman catalogue descriptions were so over the top that the fictional J. Peterman became a character on Seinfeld.

How could you modify your product or service so that you show up on the next episode of Saturday Night Live or in a spoof in your industry’s trade journal.

Other ways to be remarkable include:

  • handmade, original and expensive, watches, motorcycles
  • tightly niched, the only company that sells tadpole pets
  • Unusual -the ugliest, the safest, the easiest to assemble, Hummer, Volvo, Ikea
  • best guarantee, LL Bean, Zappos
  • hip, cool, trendy, the go-to company,


Don’t be Boring

Safe is Risky

Opposite of Remarkable is Very Good

When you are very good, you stop trying

What can you do to make people talk about you?


Entry filed under: 3. Do It, Book Report. Tags: .

Aside – It Doesn’t Always Work War of Art

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The Three Success Factors

I have worked closely with 100’s of business owners and I have seen too many struggle. I have seen what works and what doesn't.

It takes 3 things to succeed:
1. Hard work - and I know you do that already.
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3. Mindset - This is the killer app. This is what makes or breaks small business owners.

We work on Mindset here at the Business Owners Success Club: how you think about yourself and your business.

When you focus on a business that gives you what you need to live a Good Life and gives others what they need to solve a problem, everything else falls into place and you have a successful business.

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