The Long Tail

November 2, 2008 at 9:08 pm Leave a comment

It’s not about hits any more. We can listen to any music we want, buy more books than any book store can hold, access books from anywhere through the library system and hear from anyone anywhere.

It used to be that we listened to what Casey Casem told us were the top 40. We didn’t get to hear other music unless we had a friend with an older brother or sister who bought and played other albums.

Now there are sites that will take your favourite songs and suggest others that have similar qualities. You can refine the search with feedback about what they suggest.

what does this mean for your business?

People are becoming used to getting what they want. If you can make that easy for them, you can take advantage of this trend.

Here’s a link to Chris Anderson’s blog where he talks about his book, The Long Tail.

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Entry filed under: Book Report. Tags: , .

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The Three Success Factors

I have worked closely with 100’s of business owners and I have seen too many struggle. I have seen what works and what doesn't.

It takes 3 things to succeed:
1. Hard work - and I know you do that already.
2. Knowledge - domain knowledge: you've got that and continue to learn; and business knowledge: this is where everyone focuses and it's easy to find
3. Mindset - This is the killer app. This is what makes or breaks small business owners.

We work on Mindset here at the Business Owners Success Club: how you think about yourself and your business.

When you focus on a business that gives you what you need to live a Good Life and gives others what they need to solve a problem, everything else falls into place and you have a successful business.

Using that as a framework we work on one aspect of business every month. February is "Your Place in Your Community" month.

In March we will open the doors to our online community. Stay Tuned.

Sign up here to play along.

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Here’s the short and sweet version

Here’s what others liked


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