Heirarchy of Needs for Business

July 8, 2008 at 3:11 pm Leave a comment

You’ve heard of Maslow’s Heirarchy of needs, right?

The same concept applies to business.
You start by established your product/service, your marketing, your staff and all those other things that make your business work. Then you get a sense of security, knowing that it will all carry on again next week. The sense of security increases inversely proportional to how much of your presence is required to keep things working.

This is the whole working in your business that everyone talks about. The working on your business comes as you move up the heirarchy to become established within your industry and your customer communities. Esteem comes when you are recognized as a leader and self actualization comes when you teach or mentor.

Your job as a business owner is to move your business through the security phase to the community (love /belonging) phase to begin working on your business as Michael Gerber exhorts us to do.

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Bookkeeping Manifesto Success Factors

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The Three Success Factors

I have worked closely with 100’s of business owners and I have seen too many struggle. I have seen what works and what doesn't.

It takes 3 things to succeed:
1. Hard work - and I know you do that already.
2. Knowledge - domain knowledge: you've got that and continue to learn; and business knowledge: this is where everyone focuses and it's easy to find
3. Mindset - This is the killer app. This is what makes or breaks small business owners.

We work on Mindset here at the Business Owners Success Club: how you think about yourself and your business.

When you focus on a business that gives you what you need to live a Good Life and gives others what they need to solve a problem, everything else falls into place and you have a successful business.

Using that as a framework we work on one aspect of business every month. February is "Your Place in Your Community" month.

In March we will open the doors to our online community. Stay Tuned.

Sign up here to play along.


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