Communicating Your Brand

May 11, 2007 at 2:18 pm Leave a comment

We’ve talked about Branding and we’ve talked about Communicating. Now let’s talk about Communicating your Brand.

Your advertising is an opportunity for you to explicitly communicate your brand. You have complete control over what others think about your brand. You are telling potential customers who you are, who you deal with and what they can expect. The language you use is critical to getting this right.

Michel Fortin has an uncanny knack for writing persuasively. A direct response copywriter and consultant for close to 20 years, he knows how to use words to “grab readers by the eyeballs,” boost response to record rates and transform floundering businesses into mega-moneymaking machines.

See. Those are his words, not mine and that’s why I’ll defer to him. He wrote a blog post about the 5 copywriting formulas he uses to write great copy. You can check that out here.

Crystal Clear Action

  1. Go to the Marketing Brainstorm Lunch & Learn on May 17 for ideas
  2. Read Michel’s blog post
  3. Write your ad
  4. Review your ad with each formula
  5. Test, test and test

Entry filed under: 1. Know Where You Are Going.

Communications Technorati

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The Three Success Factors

I have worked closely with 100’s of business owners and I have seen too many struggle. I have seen what works and what doesn't.

It takes 3 things to succeed:
1. Hard work - and I know you do that already.
2. Knowledge - domain knowledge: you've got that and continue to learn; and business knowledge: this is where everyone focuses and it's easy to find
3. Mindset - This is the killer app. This is what makes or breaks small business owners.

We work on Mindset here at the Business Owners Success Club: how you think about yourself and your business.

When you focus on a business that gives you what you need to live a Good Life and gives others what they need to solve a problem, everything else falls into place and you have a successful business.

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