Success With Marketing Skills

December 28, 2006 at 8:50 pm 1 comment

Marketing Best Practices

All your marketing should be consistent

Your marketing should talk about things that are important to your customers

Your marketing should reach your customers

Your marketing should include a call to action

Sample Budget Breakdown:

70% to existing customers

25% targeted

5% untargeted

Marketing Experts I trust:

Robert Middleton

Get a great free marketing workbook here:

I bought his InfoGuru Marketing book. It was full of targeted information that I have been using for the past year. This is the information age. We are all Information Gurus. This book has so many ideas you’ll find many to use.

David Frey

David sends wonderful examples of marketing pieces he comes across – and he comes across many because he’s always looking. Sign up for his newsletter and check out the Small Business Marketing Bible. 

Bob Oros

Bob has a 90 day sales course I’ve gone through twice, now. Check it out if you want to hone your sales skills.

Entry filed under: Uncategorized. Tags: .

Success With Financial Skills December 2006 Prioritizing

1 Comment Add your own

  • 1. Anonymous  |  January 3, 2007 at 3:15 am

    We can always use more marketing info


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The Three Success Factors

I have worked closely with 100’s of business owners and I have seen too many struggle. I have seen what works and what doesn't.

It takes 3 things to succeed:
1. Hard work - and I know you do that already.
2. Knowledge - domain knowledge: you've got that and continue to learn; and business knowledge: this is where everyone focuses and it's easy to find
3. Mindset - This is the killer app. This is what makes or breaks small business owners.

We work on Mindset here at the Business Owners Success Club: how you think about yourself and your business.

When you focus on a business that gives you what you need to live a Good Life and gives others what they need to solve a problem, everything else falls into place and you have a successful business.

Using that as a framework we work on one aspect of business every month. February is "Your Place in Your Community" month.

In March we will open the doors to our online community. Stay Tuned.

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